Welcome to the ball...

New advert for GHD hair straighteners by agency RKCR/Y&R, directed by Floria Sigismondi.


I love the theme, styling, clothes, make-up and shoes and wish I had directed it. The ad also doubles as a music video for Le Rev, RKCR/Y&R's first signing for their new record label, Two Black Cats.  


This is a similar concept to the Tommy Hilfiger Denim Loud fragrance campaign, which mixes music by the Ting-Tings with advertising for the new music-inspired fragrance. I don't like this ad so much but I love the packaging design, which draws inspiration from vinyl records, although it made me think more of speakers. It's refreshing to see a more original approach to fragrance packaging and advertising.